Generate a comprehensive SEO content brief with SERP analysis, keyword strategy, content structure, and on-page optimization checklist.
Prompt
Create comprehensive SEO content brief:
TARGET KEYWORD: [Your keyword]
SEARCH INTENT: [Informational/Transactional/Navigational/Commercial]
TARGET AUDIENCE: [Who is searching this]
PHASE 1 - SERP ANALYSIS:
Analyze current top 10 ranking pages:
- What format dominates? (Listicle/Guide/Comparison/Tool/Video)
- Average word count of top rankers
- Common headings/sections across top results
- What type of sites rank? (Brands/Affiliates/Publishers/SaaS)
- Content freshness (how recent are top results?)
- What is missing in current results? (gaps to exploit)
PHASE 2 - SEARCH INTENT DEEP-DIVE:
What is the searcher actually trying to do?
- Learn something? (Then explain clearly)
- Buy something? (Then compare options)
- Solve a problem? (Then give step-by-step solution)
- Find a tool? (Then provide recommendations)
What questions are they asking?
- Check People Also Ask section
- Related searches at bottom of SERP
- What questions appear in top-ranking content?
PHASE 3 - CONTENT STRUCTURE:
Recommended H1: [SEO-optimized title that matches intent]
Outline with H2s and H3s:
For each section:
- Heading (include semantic keywords)
- Key points to cover
- Recommended word count for section
- Internal linking opportunities
- External sources to reference
Introduction requirements:
- Address search intent in first 100 words
- Include target keyword naturally
- Hook that makes them want to keep reading
Conclusion requirements:
- Summarize key takeaways
- Call-to-action (next steps)
- Related topics to explore
PHASE 4 - KEYWORD OPTIMIZATION:
Primary keyword: [Target keyword]
- Target density: [Recommended %]
- Placement: Title, first 100 words, at least 2 H2s, conclusion
LSI/Semantic keywords to include:
- [List 15-20 related terms that top rankers use]
- Natural integration points for each
Long-tail variations to target:
- [List 5-10 question-based variations]
PHASE 5 - CONTENT DIFFERENTIATION:
What will make THIS content better than current top 10?
- Unique angle or framework
- Original data or research
- Better examples or case studies
- More comprehensive coverage
- Better formatting or visuals
- Expert quotes or insights
- Interactive elements
PHASE 6 - ON-PAGE SEO CHECKLIST:
Meta title (55-60 characters):
- Include target keyword
- Compelling click-driver
- [Provide 3 options]
Meta description (150-160 characters):
- Include target keyword and benefit
- Call-to-action
- [Provide 3 options]
URL slug: [SEO-friendly URL]
Image requirements:
- Number of images needed
- Alt text strategy
- Featured image concept
Schema markup recommendations:
- Article schema
- FAQ schema (if applicable)
- HowTo schema (if applicable)
PHASE 7 - CONTENT REQUIREMENTS:
Target word count: [Based on SERP analysis]
Reading level: [8th-9th grade for accessibility]
Tone: [Match brand + user intent]
Expertise signals to include: [Stats, studies, expert quotes]
Internal links (5-10):
- Related articles to link to
- Anchor text suggestions
External links (3-5):
- Authority sources to reference
- Studies or data to cite
PHASE 8 - SUCCESS METRICS:
Define success for this piece:
- Target ranking position
- Expected monthly traffic
- Conversion goals
- Engagement metrics
Competitive analysis:
- Weakest competitor in top 10
- Content gaps they have that we will fill
Timeline to ranking:
- Expected time to top 20
- Expected time to top 10
- Expected time to top 3
This prompt generates a comprehensive, 8-phase SEO content brief that covers everything from SERP analysis to success metrics. Instead of guessing what to write, you get a data-driven content plan that tells you exactly what headings to use, what keywords to include, what questions to answer, and how to differentiate from competitors. Professional SEO teams charge hundreds of dollars for briefs like this — now you can generate one in minutes.
What you get
✓ A complete 8-phase SEO brief including: SERP analysis of top 10 competitors, search intent breakdown, full content outline with H2/H3 structure, keyword optimization plan with LSI terms, content differentiation strategy, on-page SEO checklist with meta title/description options, content requirements with internal/external link suggestions, and success metrics with ranking timeline.
How to customize
Replace [Your keyword] with your target keyword. Set the search intent type (informational works best for blog posts, transactional for product pages). Adjust the target audience to match your niche. You can remove phases you do not need — Phase 1-3 are essential, 4-8 are optional but recommended for competitive keywords.
Frequently asked questions
What makes this SEO brief different from generic templates?
This brief uses an 8-phase approach that mirrors what professional SEO agencies do. It starts with actual SERP analysis instead of assumptions, identifies content gaps in existing results, and gives you specific differentiation strategies. Most templates just give you a keyword and word count — this gives you a complete battle plan.
Do I need SEO experience to use this prompt?
No. The prompt is designed to make Claude do the heavy lifting. It will analyze competitors, suggest keywords, write the outline, and create the optimization checklist. You just need to provide your target keyword and audience.
Can I use this for e-commerce product pages?
Yes, set the search intent to Transactional or Commercial. The brief will adapt to include product-focused sections like comparison tables, pricing information, and buying guides instead of purely informational content.
How often should I generate new briefs?
Generate a new brief for each piece of content you create. SERPs change constantly, so a brief from 3 months ago may target outdated competitor weaknesses. For existing content updates, re-run the brief to see what new gaps have opened up.
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